Sunday, February 28, 2021



Soul Food Supermarket

Listed 24/02/14 | Soul Food Wanaka | Wanaka | Food & Drink


The Deal

The time… 1999, the place… Small town in Central Otago called Wanaka, the situation… No outlet for organic food, yet obviously a need for one… Several enthusiastic organic gardeners and a population of health-conscious, hungry souls.


With the support and skill of this vibrant community, a small, but very loved organic store was built. Situated in the Pembroke Mall, a thriving, people-based organic oasis grew.  Run on a shoe-string, yet surviving the great flood of November 1999, Soulfood expanded and moved into new premises on Ardmore Street in 2003, complete with cafe.
SoulFood  is constantly evolving, learning from its mistakes, Soulfood has survived due to the determination and commitment of it’s founder Paul with enormous support and encouragement from its customers, staff and suppliers.

Soul FoodToday, it is a well-established, vibrant and abundant storehouse.  Supporting all who choose with a solid range of the freshest organic produce, a selection of free-range and organically-farmed meat, local organic and free-range eggs and quality dairy-products. A comprehensive range of dry-goods including many South-Island grown grains, flours and pulses. Quality imported organic goods. Fresh specialty breads and crackers. An excellent selection of gluten-free products that are tried and tested. Body-care products that truly care for your skin and hair. Household cleaning products that go easy on the environment and support a clean and non-toxic home.  As well as natural medicines to complement your well-being.

Soulfood is much more than just a fantastic organic store… it has its own in-store cafe serving lovingly prepared meals, drinks hot and cold, and baked goods, and there is a lovely garden out back as well as comfy indoor seating.  No wonder it is known far and wide as a special place, where there is soul.

Opening Times -


Phone: 03 443 7885